Get Social with your Email Marketing
These days it seems that everyone is using Social Media. While that is mostly true, most Social Media users still rely traditional email for business and personal communication. This presents a unique opportunity for marketers, as it helps to promote and develop symbiotic relationships between brands and their consumers.
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Real-time social reaction analysis
Watch your brand grow as subscribers share and follow your campaign on Facebook and Twitter.
Email marketing campaigns that incorporate Social Media give you access to a wealth of social reaction data. You can segment future campaigns based on that data by sending a campaign to subscribers who shared a specific campaign on Social Media platforms.
Automated social reactions
While social media marketing cannot be automated in its entirety, you can still setup automated social reactions. You can add a subscriber to a new email list if they follows your campaign on Facebook or Twitter, or update subscriber fields when they take a specific social action and reward their efforts with segmented specials just for the fans.
Facebook “Like” button
Easily include a familiar Facebook “Like” button within your HTML emails. All “Likes” are included in your reports and can be used to segment or create automated actions.
Facebook Subscription Forms
Generate custom subscription forms and integrate them into your Facebook Page.
Social Sharing in Your Emails
Easily add social sharing icons for Facebook, Twitter, Digg, Reddit, StumbleUpon, and more. Clicks are tracked and are included in your reports. This information can be used later to segment or create automated actions.
Social media posting
Planning to integrate your email marketing with your social media accounts? Choose to post a link to the web copy of your campaign to Facebook, Twitter, Google+, Digg, Delicious, Reddit, StumbleUpon, LinkedIn, and Tumblr.