MainStreetMobile is a bulk Short Message Service (SMS) tool. SMS, more commonly referred to as text messaging or texting, allows messages up to 160 characters to be sent to opt-in cell phone number databases. These messages can be quite effective for marketing, emergency notifications, survey taking, voting and information dissemination.
Text messaging is an effective tool because:
- You are communicating directly with customers who have opted-in and want information or offers about your products
- Text messaging has a read-rate of over 90%
- People generally carry their cell phones with them all day long and text messages are generally delivered immediately after being sent
- Text messaging costs only a few cents